The Uruguayan Family Planning Association is a non-profit organization advocating the basic right to sexual and reproductive health, and promoting responsible parenthood. It has been organized since 1968 and its headquarters are in Montevideo, with a clinic in Salto and another in Maldonado, and space for attending patients at the Policlínica Santa Rita (Borro neighborhood) and the Pereira Rossell Hospital. An average of 200,000 women come in every year, including the Salto and Maldonado clinics, as well as a similar number of young teachers, children, and the general public to whom outreach and educational efforts are directed.

Sex education is not part of the Uruguayan school curriculum and is not even taught in universities. Getting information to the economically disadvantaged is of vital importance, because this is the population at highest risk: of dangerous abortions, teenage pregnancy, and sexually transmitted diseases including HIV/AIDS. It is also the population with least access to treatment.

The impact of the socioeconomic crisis has exacerbated problems of sexual and reproductive health care, especially of teenagers and young people, in the areas of HIV transmission, gender violence, child prostitution, and teen pregnancies. These require special support, education, and prevention efforts which the organization is trying to provide in remote rural areas and Montevideo inner city areas such as Barrio Borro.

This year, Reaching U is financing three AUPF (Uruguayan Family Planning Association) projects which will extend its sexual education initiatives to three more departments: Salto, Treinta y Tres and San José. As testimony to the high standard of the organized activities, AUPF psychologist and project coordinator Sandra Misol was picked by ANEP (National Public Education Administration) to prepare the materials for a long-distance course funded by the United Nations. The materials will be employed to prepare teachers across the country (in primary, secondary and further education) in sexual health and education.