Reaching U holds an annual art auction every year in October. Thanks to the coordinated efforts of the New York, Miami and Montevideo volunteers, members of the local Uruguayan and Latin-American communities get together to show their solidarity and participate in an auction of high-quality art from Uruguay and other countries. The auction was held for five straight years in New York City. In 2007, the Art Auction took place for the first time in Miami. In 2008, the event took place again in New York during a gala dinner.